Pet Supplies And Pet Care Products: Global Market Overview 2010

Pet market themes including humanization, health and convenience drive the world market for pet supplies, while taking on different meanings according to level of market development. And primarily because of these trendscoupled with the ongoing expansion of major multinational pet product marketers, pharmaceutical outfits, and big-box retailersglobal sales of pet care products continue to rise despite the economic times. This all-new report from charts global sales of non-food pet products for the 2005-2009 and 2009-2014 periods, comparing sales of non-food supplies with sales of pet food and pet products overall, and providing additional 2009 breakouts by world region, marketer and distribution channel. New product trends are quantified in terms of number of product launches (reports and SKUs), which are further broken out by world region, marketer, and package tag/marketing claim. Trends in the all-important BRIC nations of Brazil, Russia, India and China are charted separately, as is the market involvement of Spectrum Brands (United Pet Group and Tetra), Canadas Rolf C. Hagen, Hartz Mountain (owned by Japans Sumitomo) and leading pet market catalog/online seller Drs. Foster & Smith.
Table of Contents :
Global Market Overview
Value of Global Pet Care Product Sales
Figure 1: Global Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in billions of U.S. dollars)
Figure 2: Global Retail Sales of Pet Supplies: Compound Annual Growth Rates, 2005-2009 vs. 2009-2014 (percent)
U.S. Retail Sales Slow in 2009
Figure 3: U.S. Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in millions of dollars)
Market Share by Global Region and Channel
Figure 4: Share of Global Pet Supplies Sales by Region: 2009 (percent)
Retail Expansion Key to Growth in Developing Markets
Global Sales by Distribution Chanel
Figure 5: Share of Global Sales by Region: Non-Food Pet Supplies vs. Pet Food, 2009 (percent)
Pet Product Marketer Ranking
Figure 6: Global Pet Product Market Leaders: 2009 (percent)
Spectrum Brands an International Pet Supply Powerhouse
Figure 7: Pet Supply Share of Spectrum Brands Net Sales, 2007-2009 (percent)
Sumitomo Expanding Hartz Brand in Asia-Pacific
Rolf C. Hagen a Privately Owned Global Player
Mars Consolidates Global Brand Focus
Rates of Global Product Launches
Table 1: Number of Global Pet Supplies Product Launches: Reports and SKUs, 2005-2009
North America Out Front
Figure 8: Pet Supplies Product Launches by Number of SKUs: BRIC Countries, 2005-2009
Table 2: Share of Global Pet Supplies Product Launches by Region: 2005, 2007 and 2009 (percent)
Top Global Marketers by Level of New Product Activity
Table 3: Top 10 Companies by Number of Global Pet Supplies New Product Launches: 2005- 2009
Key Marketing Claims Involve Premium Appeals
Table 4: Top 20 Package Tags/Marketing Claims: By Number of Global Pet Supplies New Product Launches, 2007 vs. 2009
Illustration 1: Advertising for Rolf C. Hagen GLO Aquarium Lighting
Illustration 2: Advertising for Beaphar Calming Dog and Cat Collars
Illustration 3: Advertising for PetSafe Electronic Training Products
Drs. Foster & Smith Ranks High in Catalogs/Online
Illustration 4: Advertising for DrsFosterSmith.com
Global Market Trends
Humanization at Core of Value Growth
Health Trends Increasingly Relating to Pet Age, Obesity
Convenience Appeals Vary by Level of Market Development
Impact of Aging Human Population
The Urban Effect
Tapping High-Income Demographics
Trickle-Down Premiumization
Strong Global and U.S. Sales of Pet Medications Bode Well for Pet Supplies of All Kinds
Figure 9: Share of Global Animal Health Sales: Production Animal vs. Companion Animal, 2003, 2007 and 2012 (percent)
North American Pet Insurance Going Strong
Focus on Indoor and Smaller Pets
Food/Non-Food Brand Cross-Over
Walmart and Other Big Boxes Eying India and Russia
The Internet Effect
Table 5: Global Internet Penetration Rates and Share of World Users, 2009 (percent)
BRIC Country Pet Market Snapshots
Brazil
Russia
India
China

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